What is considered a 'touch'?

• A. An email
• B. A call
• C. A social connection
• D. Anything that increases familiarity with a prospect

Answer: (D)

A 'touch' refers to any interaction or activity that increases familiarity with a prospect or helps in building a relationship. This broad definition encompasses various forms of engagement such as emails, calls, social media interactions, and in-person meetings. Each of these interactions contributes to establishing rapport, trust, and ultimately advancing the sales process.

While an email, a call, and a social connection are all examples of specific types of touches, defining it as anything that increases familiarity captures the full spectrum of potential interactions. This emphasizes the importance of consistently reaching out and engaging with prospective clients in different ways to nurture relationships and facilitate successful communication in the sales process.